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BRAND STRATEGY, DESIGN AND DIGITAL INNOVATION

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Foods of Quebec

The Quebec Ministry of Agriculture wanted to rebrand the unique and diverse food products from the Province of Quebec for the northeast US, its largest trading partner. The Ministry needed a fresh take on the fusion of foods to stand out in the market against increased competition coming from other global regions.

Foods of Quebec - Half Page Ad
Foods of Quebec - Full Page Ad
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Edwards Lifesciences

Edwards Lifesciences, a global leader in patient-focused medical innovations, aimed to elevate patient care through a centralized web/mobile application. By standardizing treatment protocols, the application sought to minimize complications and improve patient outcomes.

Edwards Protocol Website and Mobile App
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Santander

Global banking group Santander recognized the banking industry was about to change rapidly, with the growth of digital technologies set to disrupt the industry.  With this in mind, Santander's innovation team wanted to explore how immersive and mobile technology could change banking.

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Woolite

Woolite, a brand of liquid laundry detergent partnered with Stacey London and influential store owners to create "Find the Look, Keep the Look," a look book for using Woolite on various fabrics. The campaign launched with a direct mailer and NYC event for style editors.

Woolite Promotional Web site
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Ontrac

Ontrac, a last-mile delivery company, needed to overhaul their existing mobile delivery application that was highly inefficient. The new solution streamlined the delivery process by automating pallet breakdown, app scanning, box sequencing, and manifest generation and proof of delivery.

Ontrac Mobile App
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Liquid Wrench

Liquid Wrench, a brand of penetrating and lubricating oils used to loosen rusted parts, prevent sticking, and protect metal parts, had recently rebranded and sought to create an educational campaign of videos to show how there’s a perfect product for every job.

Liquid Wrench w/ Danny Lipford Website
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